Monster Experience AR

Mon 10th May 2021




• Ducati continues its digitalization process by making use of augmented reality technology to take the new Monster all over the world

• From the Ducati website page, enthusiasts can use their smartphone or tablet to view the Monster in their garage or anywhere else

• The best contents created using augmented reality technology and shared on social media with the hashtag #MonsterAR will be shared on the Ducati channels

The Ducati Monster is set to travel all over the world thanks to the "Monster Experience AR", a digital experience available on the Ducati website. The initiative launched by the Bologna-based motorcycle company uses augmented reality technology to offer fans from all corners of the globe the opportunity to view the new Monster on their smartphone or tablet at any time.

With the use of augmented reality technology for one of its models, Ducati is continuing with the digitalization process, which aims to allow the brand to reach its fans around the world using innovative tools. This path has already been mapped out by initiatives such as the "Ducati Museum Online Journey" , which offers the possibility of visiting the Ducati Museum remotely accompanied by the expert guides, and the continuous updating of the "Bike Configurator", the web configurator which allows you to view the bikes in the range and create the Ducati of your dreams.

The operation of the “Monster Experience AR” is simple: just access the site from your smartphone or tablet and select your preferred version of the Monster. At this point, through the camera of your mobile device, Augmented Reality technology allows you to view the bike on the screen, inserted in the environment you are framing.

The realistic 3D image allows you to appreciate the modern, sporty and essential design of the bike and to discover all its details up close. Enthusiasts can view the vehicle inside their garage, parked on the side of their favourite road or in any other place they want. In addition, the technology allows you to change the size or rotate the Monster as desired and take a picture to share it with friends or with your trusted dealer before booking a test ride.

The new Monster is a concentrate of fun and is ready to give pleasure to new generations thanks to brilliant and easy-to-manage performance, a nimble and intuitive chassis and state-of-the-art electronics.
It is available in the Monster and Monster Plus versions in three different colours: Ducati Red, Aviator Grey and Dark Stealth. All six versions and colour combinations are accessible through the "Monster Experience AR" augmented reality experience. The motorbikes can be ordered in the Ducati network dealerships, also in depowered versions for A2 licence holders.

Ducati is rallying its passionate supporters all over the world for this initiative, inviting them to use their imagination and experiment with the "Monster Experience AR", and then sharing the content created on social media with the hashtag #MonsterAR tagging @ducati. The best photos will be published on Ducati’s digital channels.

#Monster #JustFun